The Crafted Cocktail Redesign
Client: Myers School of Art
Role: Illustrator, Designer
Technique: Illustrator, In Design, Photoshop
Year: 2017
We were tasked with redesigning a brand. In my case it is the crafted cocktail. I keep with a classic feel that the company likes to portray. In the case of the ad, I wanted to focus on the drinks. Since they have crazy drinks for various styles I focused on that with the type adding a layer of secondary style and personality to it. You would typically find this in some kind of mixology or drink magazine. Also Kept with a classic front and back T-shirt style, neon signs, menu and coasters as well as a bold website.
